Esthetic Match: Patient and practitioner matching platform
A platform that helps patients understand aesthetic treatments and find the right practitioner before a first appointment.
- Client
- Esthetic Match OÜ
- Industry
- Aesthetic medicine
- Platforms
- Web platform, Mobile experience
- What SOLOGEN did
- Product and interface design
- Web platform engineering
- Mobile experience
Why it matters
People usually arrive at a consultation unsure what to ask for. Esthetic Match gets the understanding done first, so the appointment starts further along.
Esthetic Match serves two audiences in one product. Patients explore treatments and compare practitioners. Practitioners get a profile built to be found, and tools for the weeks after a procedure.
The platform is published in English and French and is operated from Tallinn, Estonia.
The challenge
Aesthetic medicine is hard to read from the outside. A patient knows what they would like to change, not which of dozens of procedures applies, which kind of practitioner performs it, or how to compare one with another. Practitioners, meanwhile, spend first consultations answering the same opening questions.
What we built
For patients: ten treatment categories that turn everyday concerns into clear procedure options; a directory searchable by speciality, category, procedure, location and rating; profiles with clinic details, ratings and galleries; and EMi, an assistant that takes a concern in plain language and points towards treatments and practitioners. For practitioners: a profile structured for search and AI discovery, custom recovery plans with automatic check-ins and alerts, and encrypted messaging tied to the patient's record.
- Two-sided platform
- Treatment discovery
- Practitioner directory
- Conversational assistant
- Recovery tracking
- Multilingual
What a patient does
Understand your options
Everyday concerns become clear procedure categories and treatment possibilities.
Find better matches
Practitioners by speciality, category, procedure, location and rating.
Choose with confidence
Verified profiles, ratings, clinic details and galleries, side by side.
Search around you
By city, country, treatment area or aesthetic goal.
The product
What makes it interesting
An assistant that knows where it stops.
EMi answers in plain language and says, on the same screen, that it offers educational guidance and not a diagnosis. In a medical product, what the AI declines to do is part of the design.
What is in it
EMi, the assistant
Describe a concern, explore options, or search for doctors and procedures in one conversation.
Ten treatment categories
From surgical face to longevity medicine, each explained and broken into subcategories.
Practitioner directory
All, surgical, non-surgical or near me, with profiles built for comparison.
Built to be found
Practitioner profiles structured for search engines and AI discovery, with reviews and procedures integrated.
Post-treatment follow-up
Custom recovery plans, automatic check-ins and an alert when a patient needs attention.
Private messaging
Encrypted conversations, with attachments and decisions kept in the patient's folder.
Two languages
The whole experience in English and French.
What you can check
- Live product
- estheticmatch.com
- Languages
- English and French
- Treatment categories
- Ten
Technology that is publicly visible
- Next.js
We list what anyone can verify. Results belong to our clients, so we do not publish numbers here that they have not published themselves.
How it looks, and why
Midnight navy and soft gold, wide-set capitals and close portrait photography. Calm and clinical, never salon pink.
Built with
- Web DevelopmentWeb applications, SaaS platforms and the systems behind them, engineered to stay fast and easy to extend.
- Mobile App DevelopmentiOS and Android apps, native or cross-platform, designed for the thumb and built for real devices and real networks.
- UI/UX & Product DesignResearch, flows, prototypes, interfaces and design systems, shaped alongside the engineers who build them.
- Healthcare softwareSoftware that gives clinical time back to care.
