Pentagon Performance: Brand and lead-generation website

The website for a Dubai studio that protects, wraps and restyles high-end cars.

Visit live project (pentagonauto.ae, opens in a new tab)

Client
Pentagon Performance
Industry
Automotive
Platforms
Website
What SOLOGEN did
  • Brand and interface design
  • Website engineering

Why it matters

Someone handing over a G63 wants proof before a price. The site shows the work first and keeps a quote one message away.

Pentagon Performance works from its own studio on Sheikh Zayed Road in Al Quoz. Its customers drive Mercedes-AMG, Porsche, BMW M and Land Rover, and they judge a studio by the cars it has already finished.

The site is organised around that: finished vehicles up front, a page for each service, and a fixed quote at the end of every path.

The challenge

Paint protection and wrapping are sold on trust. The car is expensive and the quality of the work is hard to judge in advance. A studio's site has to prove craft quickly, explain four different services, be found by people searching locally, and start a conversation while the visitor is still looking.

What we built

A site that lets the studio's photographs lead. Service pages for paint protection film, car wrapping, ceramic coating and bodykits. Dedicated pages for the G63, Defender and Range Rover SVR. A portfolio of finished cars, each named with the work done to it. And one action repeated throughout: a fixed quote, by WhatsApp or a short form.

  • Brand website
  • Portfolio gallery
  • Service architecture
  • Local search pages
  • Quote flow

How the site moves a visitor

  1. See the work

    Finished vehicles, named by model and by what was done to them.

  2. Understand the service

    Film, wrap, coating or bodykit, each on its own page with its own questions answered.

  3. Ask for a quote

    WhatsApp or a five-field form. The studio replies with a fixed price.

The product

Vehicle photography by Pentagon Performance, from its own portfolio.

BMW X6M: Battleship grey paint protection film.
BMW X6MBattleship grey paint protection film.
Mercedes G63 AMG: Black matte wrap.
Mercedes G63 AMGBlack matte wrap.
Range Rover SVR: SVR bodykit and Nardo grey paint protection film.
Range Rover SVRSVR bodykit and Nardo grey paint protection film.
Mercedes GLE 53 AMG: Aurora blue car wrap.
Mercedes GLE 53 AMGAurora blue car wrap.
Porsche Cayenne Turbo: Bodykit and charcoal paint protection film.
Porsche Cayenne TurboBodykit and charcoal paint protection film.
Land Rover Defender: Clear paint protection film.
Land Rover DefenderClear paint protection film.
Home: The studio, the promise and the quote button, in that order.
HomeThe studio, the promise and the quote button, in that order.
Portfolio: Finished cars as a plain grid, with nothing laid over the photographs.
PortfolioFinished cars as a plain grid, with nothing laid over the photographs.
On a phone: The same hierarchy, with call and WhatsApp fixed within reach.
On a phoneThe same hierarchy, with call and WhatsApp fixed within reach.

What makes it interesting

The photographs do the selling.

Every image is a car that left the studio: a matte black G63, an X6M in battleship grey, an SVR in a full bodykit. The interface stays out of their way with black, one blue and a quote button that is never more than a thumb away.

What is in it

  • Four service pages

    Paint protection film, car wrapping, ceramic coating and detailing, bodykits and upgrades.

  • Vehicle pages

    Dedicated pages for the G63, the Defender and the Range Rover SVR.

  • Portfolio

    Ten finished cars, each captioned with the model and the work.

  • WhatsApp-first quotes

    The main action opens a conversation with the studio; a form is there for those who prefer it.

  • Pages for local search

    Landing pages written for people searching for PPF and car wrapping in Dubai.

  • Trust, stated plainly

    Warranty, reviews and the studio's process set out before the visitor has to ask.

What you can check

Live site
pentagonauto.ae
Portfolio
Ten finished vehicles
Services presented
PPF, wrapping, ceramic coating, bodykits

Technology that is publicly visible

  • Next.js

We list what anyone can verify. Results belong to our clients, so we do not publish numbers here that they have not published themselves.

See it live at pentagonauto.ae (opens in a new tab)

How it looks, and why

Black studio, white strip lights and an electric blue floor. The site borrows exactly that: near-black surfaces, one blue, and photography left uncropped.