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KidsmaniaBrand website and product catalogue

The website and product catalogue for a family-owned maker of interactive candy toys.

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Client
Kidsmania
Industry
Consumer products
Platforms
Website, Broker portal
What SOLOGEN did
  • Brand and interface design
  • Website and catalogue engineering

Why it matters

Kidsmania sells play as much as candy. The site had to feel the way the products do, and still work as a catalogue for the distributors who stock them.

Kidsmania began as a family plastics and toy business in the 1960s and turned to what it calls interactive candy in 1996: dispensers, games and gadgets that outlast the sweets inside them.

Its website has to serve a child looking for something fun and a distributor looking for a case pack, sometimes on the same page.

The challenge

Two very different audiences use one site. Families want colour, characters and something worth scrolling. Brokers and distributors want SKUs, specifications and assets they can download. More than a hundred products have to be easy to browse for both.

What we built

A brand site in hot pink, sky blue and sunshine yellow, with wave-cut sections and 3D characters, wrapped around a properly structured catalogue. Products filter by type. Each has its own page with claims, a full specification and similar treats. Behind a sign-in, a broker portal gives distributors specs, marketing materials and resources.

  • Brand website
  • Product catalogue
  • Distributor portal
  • 3D characters
  • Brand storytelling

Two audiences, one site

  1. Meet the brand

    Characters, colour and the story of a family business built on play.

  2. Find your fun

    The full range, filtered by type: candy, vehicles, animals, sports, bubble gum.

  3. Read the product

    Claims, specification, SKU and similar treats on every product page.

  4. Sign in as a broker

    Full specs, SKU data and downloadable assets for distributors.

The product

Home: Fun Is Waiting: the brand in one screen.
HomeFun Is Waiting: the brand in one screen.
Catalogue: The range, filtered by type and sorted by SKU.
CatalogueThe range, filtered by type and sorted by SKU.
Product page: Lollipup: photography, description and claims, with the specification below.
Product pageLollipup: photography, description and claims, with the specification below.
Broker portal: Where distributors sign in for specs and marketing materials.
Broker portalWhere distributors sign in for specs and marketing materials.
On a phone: The same energy at thumb size.
On a phoneThe same energy at thumb size.

What makes it interesting

A project that looks nothing like us.

SOLOGEN's own site is off-white and quiet. This one is hot pink, with a 3D bear. Good product design serves the brand in front of it, not the studio behind it.

What is in it

  • Filterable catalogue

    Browse by product type or sort by SKU, with new and best-selling items flagged.

  • Product pages

    Photography, claims such as gluten free, a full specification and similar treats.

  • Broker portal

    A sign-in for distributors, with an application route for new ones.

  • Characters in 3D

    The brand's mascots as dimensional figures, not flat clip art.

  • A brand that moves

    Wave-cut sections, carousels and a marquee that reads Put Some Fun In Your Munch.

What you can check

Live site
kidsmania.com
Products
100+, as published by Kidsmania
Audiences served
Families and distributors

Technology that is publicly visible

  • Next.js
  • Firebase Storage

We list what anyone can verify. Results belong to our clients, so we do not publish numbers here that they have not published themselves.

See it live at kidsmania.com

How it looks, and why

Hot pink, sky blue, sunshine yellow and deep navy; rounded type; wave edges; glossy 3D mascots. Maximal on purpose.